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i built this proposal for a real client pitch, and the sticker shock is always about the same assumption, that the price tag is paying for word count. it's paying for the three phases behind the words, foundation, launch, and everything that keeps growing after launch day is over. cheap copy is expensive, you just pay for it later in the cleanup. save this before you write off a proposal because of sticker shock. #copywritertips #copywritingstrategy #retailcopywriting #retailcopy #dtcbrands
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